VICTORIA PROBERT IS A CREATIVE DIRECTOR & STORYTELLER WHO KNOWS HOW TO
MAKE BRANDS SOUND HUMAN

Creative marketing has changed—So have the needs of CLIENTS & TEAMS.

The industry’s moving fast—and chasing relevance for relevance’s sake is burning people out. It’s also not how culture is shaped, creativity thrives, or brands break through.

As a Creative Director, I cut through chaos with clarity. I read a room fast, spot what people are great at, and make sure they know it. With a writer’s brain at my core, I help teams sharpen brand voice, structure, and storytelling—across teams, platforms, and ideas.

When people feel inspired, supported, and seen—customers do too. And when creative, strategy, production, and account move in harmony, the work gets sharper, the process gets smoother—and yeah, it all becomes super fun to make.

I don’t just pitch big ideas—I build the teams & trust it takes to BRING them TO LIFE.

I’ve worked across just about every kind of team and environment—top agencies, editorial houses, scrappy startups, and brand orgs where approvals pass through five departments and three time zones. I know how to navigate without losing the thread, the team’s momentum, or the core insight that started it all.

Because getting my hands dirty isn’t a flex—it’s how I build the kind of relationships that make the work better. And it’s why I’m on a texting basis with everyone from perfume fragrance developers and broadcast audio engineers to podcast producers, hair stylists, and makeup artists. I’ve teamed up with coders, CGI artists, celebrity ghostwriters, textile manufacturers, ice cream inventors, TikTok managers with three iPhones and zero chill, and interns with questions that meaningfully shape the work.

If the ask is weird, urgent, or wildly specific—I’ve probably handled it. And if not, I know exactly who can. That’s the benefit of showing up, solving problems, and treating people like people—whether they’re execs, creatives, or the ones behind the scenes making it happen. And it’s how smart ideas turn into something even bigger: with the right people, the right energy, and the right kind of leadership.

THE TEA ON TORI

  • "Victoria’s studio is a double whammy: you get her AND everyone she knows and trusts to help solve your business problems"

    “Oh my word, just hire her already. Victoria’s studio is a double whammy: you get her AND everyone she knows and trusts to help solve your business problems. During her time consulting for me, Victoria and the team were able to optimize limited stock footage and small budgets to create a branded manifesto video the whole company was very proud of. She also wrote endless testimonial scripts, web content, sales enablement, improved talk tracks and sales demos, and oversaw thought leadership for our executives. Would work with her again in a heartbeat. Like I said, just hire them already.”

    - Sherri Chambers -
    Former Chief Brand Officer, Carrot Fertility
    Global Head of Brand Strategy, TikTok
    Chief Marketing Officer, JWT NYC

  • "I've been in the business for 30 years. I knew immediately that I was dealing with a professional"

    "Our project together was in 2020, during peak COVID-19. We’d never met and were completely remote. Victoria’s positive energy came through as she managed all the clients and talent while keeping sessions moving quickly. I admired Victoria’s approach‚ because even though it was our first job working together and I was brought in late (as audio guys usually are), she made me feel like I had been part of this team and monster job since day one. She was always available, answered all my calls. She was supportive throughout the entirety of the campaign. We made our deadline early (unheard of!), and the clients were very happy. Victoria gave me an opportunity during a financially challenging time when nobody else did, and I will always be grateful for the work and relationship we have built together."

    - Chris Arbisi -
    CEO, Colpepper Audio

  • "Victoria has an intuitive ability to find the right voice AND words for brands"

    “I could tell you about Tori’s intuitive ability to find the right voice and words for brands…or the skill and speed she brings to developing creative ideas and platforms…or the way she embraces challenges and turns them into opportunities—and all that would be true and valuable to be aware of—but what I most want you to know about Tori is the sense of joy and positivity she brings to every project and person that is fortunate enough to find themselves in her presence.”

    - Per Jacobson -
    Founding Partner, The Distillery Project

  • "Victoria PLAYED a critical role in growing our video program"

    “Victoria worked on several high-profile projects in her time consulting for Carrot. She played a critical role in growing our video program— specifically, she developed compelling scripts for brand videos, as well as providing guidance in developing storylines from existing content for testimonial videos. Victoria was also a key player in building out our overall approach to owned thought leadership and sales demos. In all of her projects, Victoria is highly organized and communicative, making her a delight to work with.”

    - Riley Steinmetz -
    VP Marketing, Carrot Fertility

  • "Anyone would be lucky to work alongside her—or for her. "

    “Victoria is one of the best copywriters I've had the pleasure of collaborating with in my advertising career. Her creative acumen, drive to produce meaningful campaigns and messaging, leading with purpose, and work ethic can be seen in all of her executions. Our time together on the Unilever business challenged us as a strategist + creative partnership in ways I hope to have with all of my creative counterparts. Anyone would be lucky to work alongside her—or for her. She is a true star.”

    - Masha Murakhovsky -
    Senior Social & Creative Strategist, Dove

  • "talented, humble, and just plain good at what she does"

    “Cannot say enough great things about Tori! She is a joy to work for as a creative director. She's talented, humble, and just plain good at what she does. She offers amazing support throughout every project she touches and strives to please her clients while pushing the work. Tori comes highly recommended—full stop.”

    - AJ Halbrook -
    Senior Art Director, RAPP

  • "Victoria has a knack for getting into the mind of a brand and making it sound human"

    “Victoria was an instrumental part of our creative department and played a crucial role in a number of campaigns. She’s a talented copywriter and her love for language shines bright in everything she produces. She has a knack for getting into the mind of a brand and making it sound human. Not only is she an exceptional copywriter, she’s a lovely human who would make a great addition to any team.”

    - Ben Yabsley -
    Creative Director, Condé Nast CNX